A visionary brand strategist
Blending passion, vision, and proven results to transform, innovate and empower human potential to build strong brands.
Vision. Growth. Results.
Marketing executive with 25+ years driving growth in MedTech and orthopedics — proven at launching category-defining technologies, scaling multimillion-dollar portfolios, and building teams that blend clinical insight with creative execution.
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Full-scale go-to-market planning & execution
Breakthrough growth strategies
Value proposition and message construction
Pipeline development, VOC, and business case development
Demand generation for brand and activation
Content and campaign development
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Market research & Segmentation
New market development & growth
Pricing strategies
Brand strategy & development
Company & Non-Profit strategic planning
Integrated strategic marketing plans
Leadership training & planning
Workshops & facilitation
Operational planning
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Leveraging Medical Education (MedEd) in marketing execution
Influencer strategy & public relations strategy
Persona & segmentation development
Special events & high-touch brand experiences
O&P or healthcare clinic operations & marketing
Sales Enablement
Relationship management
Agency and vendor Managment
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Business development acceleration
Creating differentiated customer experiences
Activating key opinion leaders and influencers
Driving visibility through PR and brand storytelling
Cases Studies
Fractional Growth Partner
I’m a passionate purpose driven marketing leader who’s spent the last 25+ years helping MedTech, orthopedics, and mission-driven healthcare companies turn complex technologies into commercially successful, clinically trusted brands. What I love most is building go-to-market strategies that actually work, the kind that balance storytelling with science, field insight with digital engagement, and market opportunity with real patient need and outcomes.
I’ve led teams through rebrands, product launches, global expansion, and category creation, often in highly specialized, regulated spaces where adoption isn’t easy. Whether it’s working with surgeons, payers, digital teams, or the C-suite, I know how to connect the dots between strategy, execution, and impact.
At my core, I’m someone who thrives at the intersection of innovation and practicality and I’m most energized when I get to help companies grow in a way that’s bold, meaningful, and built to last.