What People Are Saying

Tabi King has been part of the fabric of the Challenged Athletes Foundation almost since its inception. For more than 31 years, she has played an instrumental role not only in shaping where CAF is today, but also in supporting and guiding me personally throughout my time as President and Chairman of the Board.

In 2025, Tabi was honored with CAF’s highest recognition, the Jim MacLaren Award, presented annually to the individual who has made the most significant contribution to our organization. It was a fitting and deeply meaningful tribute to someone whose leadership, commitment, and heart have left an enduring mark on CAF.

One of Tabi’s most lasting contributions has been her leadership in building and sustaining CAF’s long-standing relationship with Össur, a partnership that has supported challenged athletes for many years and has profoundly impacted lives around the world. Her ability to bring people together, foster trust, and create meaningful, long-term partnerships has been central to CAF’s success.

Beyond her professional contributions, Tabi has been an extraordinary source of counsel and support to me personally. Over our 31-year relationship, her guidance has helped me navigate leadership and stewardship with greater clarity and confidence. Her belief in CAF, and her belief in me, have meant more than words can adequately express. She has helped guide me, challenge me, and grow in ways that have shaped both the organization and my own leadership journey.

Over time, our relationship has grown into a deeply valued and truly symbiotic friendship, grounded in trust, honesty, and shared purpose, one that I so deeply treasure and cherish greatly.

______

Jeffrey Essakow
Co-Founder, Challenged Athletes Foundation

I have known Tabi for more than 25 years and have always been inspired by her creativity and drive. She is a multiple award-winning executive who knows how to get things done—whether she’s leading a campaign to raise millions of dollars for an internationally recognized foundation or inspiring the next generation of marketers leading by example. Tabi comes to the table ready to go with market research and extensive preparation. No campaign is too big or too small for her. Her versatility enables her to work seamlessly with both early-stage startups and the largest companies in her sector. She is a true change agent; a genuine leader who is always ready for the next challenge, and constantly shows up with her A-game, ready to create successful outcomes. 

__________

Kevin Carroll, MS, CP, FAAOP(D) 
Vice President of Lower Extremity Prosthetics  |  Hanger

I had the privilege of working closely with Tabi for many years, and she remains one of the most strategic and inspiring marketing leaders I’ve had the pleasure to collaborate with. Her ability to balance bold, creative thinking with a clear, results-driven approach consistently delivers meaningful impact for both brands and teams. Tabi brings decades of leadership experience and broad industry knowledge, and she is a strong believer in actionable strategies. She has the ability to see the big picture while never losing sight of the details that drive success. Beyond her expertise, she leads with passion and a genuine desire to help those around her succeed. Any organization or brand would be fortunate to have her insight, creativity, and leadership guiding their marketing strategy. 

__________

Edda H. Geirsdottir 
Vice President of Corporate Communications
Embla Medical

For anyone looking for top tier marketing talent and leadership; my former colleague Tabi King is in the top decile. In addition to her professional capabilities, she is also great human being. Winner.

__________

Tim McCarthy
Chief Executive Officer  |  Theranica

Ms. Tabi King is an exceptional marketing leader whose tenacity and drive consistently deliver outstanding results. As a CMO, she combines strategic vision with hands-on execution, ensuring every initiative is impactful and aligned with business goals. Her ability to innovate, inspire teams, and turn challenges into opportunities sets her apart as a true force in the marketing world. If you’re looking for someone who not only understands the market but also knows how to win in it. Tabi is the person you want on your team. 

__________

Matt Simons
Chief Financial Officer  |  Breg

I have worked with Tabi King for over 25 years, she is an exceptional marketing advisor who brings a rare blend of intelligence and innovation to the table. Tabi is not only smart and focused but also one of the hardest working professionals I know. Her ability to think outside the box, create fresh branding narratives and turn challenges into opportunities is remarkable. 

__________

Robert Gailey, PhD, PT, FAPTA 
Professor, University of Miami

What people are saying.

  • I have known Tabi for more than 25 years and have always been inspired by her creativity and drive. She is a multiple award-winning executive who knows how to get things done—whether she’s leading a campaign to raise millions of dollars for an internationally recognized foundation or inspiring the next generation of marketers leading by example. Tabi comes to the table ready to go with market research and extensive preparation. No campaign is too big or too small for her. Her versatility enables her to work seamlessly with both early-stage startups and the largest companies in her sector. She is a true change agent; a genuine leader who is always ready for the next challenge, and constantly shows up with her A-game, ready to create successful outcomes.


    Kevin Carroll, MS, CP, FAAOP(D)
    Vice President of Lower Extremity Prosthetics | Hanger

  • I had the privilege of working closely with Tabi for many years, and she remains one of the most strategic and inspiring marketing leaders I’ve had the pleasure to collaborate with. Her ability to balance bold, creative thinking with a clear, results-driven approach consistently delivers meaningful impact for both brands and teams. Tabi brings decades of leadership experience and broad industry knowledge, and she is a strong believer in actionable strategies. She has the ability to see the big picture while never losing sight of the details that drive success. Beyond her expertise, she leads with passion and a genuine desire to help those around her succeed. Any organization or brand would be fortunate to have her insight, creativity, and leadership guiding their marketing strategy.


    Edda H. Geirsdottir
    Vice President of Corporate Communications
    Embla Medical

  • For anyone looking for top tier marketing talent and leadership; my former colleague Tabi King is in the top decile. In addition to her professional capabilities, she is also great human being. Winner.


    Tim McCarthy
    Chief Executive Officer | Theranica

  • Ms. Tabi King is an exceptional marketing leader whose tenacity and drive consistently deliver outstanding results. As a CMO, she combines strategic vision with hands-on execution, ensuring every initiative is impactful and aligned with business goals. Her ability to innovate, inspire teams, and turn challenges into opportunities sets her apart as a true force in the marketing world. If you’re looking for someone who not only understands the market but also knows how to win in it. Tabi is the person you want on your team.


    Matt Simons
    Chief Financial Officer | Breg

  • I have worked with Tabi King for over 25 years, she is an exceptional marketing advisor who brings a rare blend of intelligence and innovation to the table. Tabi is not only smart and focused but also one of the hardest working professionals I know. Her ability to think outside the box, create fresh branding narratives and turn challenges into opportunities is remarkable.


    Robert Gailey, PhD, PT, FAPTA
    Professor, University of Miami

  • Tabi King has been part of the fabric of the Challenged Athletes Foundation almost since its inception. For more than 31 years, she has played an instrumental role not only in shaping where CAF is today, but also in supporting and guiding me personally throughout my time as President and Chairman of the Board. In 2025, Tabi was honored with CAF’s highest recognition, the Jim MacLaren Award, presented annually to the individual who has made the most significant contribution to our organization. It was a fitting and deeply meaningful tribute to someone whose leadership, commitment, and heart have left an enduring mark on CAF. One of Tabi’s most lasting contributions has been her leadership in building and sustaining CAF’s long-standing relationship with Össur, a partnership that has supported challenged athletes for many years and has profoundly impacted lives around the world. Her ability to bring people together, foster trust, and create meaningful, long-term partnerships has been central to CAF’s success. Beyond her professional contributions, Tabi has been an extraordinary source of counsel and support to me personally. Over our 31-year relationship, her guidance has helped me navigate leadership and stewardship with greater clarity and confidence. Her belief in CAF, and her belief in me, have meant more than words can adequately express. She has helped guide me, challenge me, and grow in ways that have shaped both the organization and my own leadership journey. Over time, our relationship has grown into a deeply valued and truly symbiotic friendship, grounded in trust, honesty, and shared purpose, one that I so deeply treasure and cherish greatly.

    Jeffrey Essakow
    Co-Founder, Challenged Athletes Foundation